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Since 1987 SRAM has been making quality road and mountain bike components for the discerning rider. It started with the need to create a shifter that didn’t require the rider to take their hands off the handlebars. From this need, the first grip shift was born. The first grip shift was made for road bikes only. It attached to the ends of the handlebars and used a twisting motion of the barrel to actuate the cable and move the derailleur across the cogs. This technology soon found its way to the mountain bike world where SRAM was really able to make a name for themselves.